Consumer empowerment through Internet-based co-creation
Johann Füller, Hans Mühlbacher, Kurt Matzler, and Gregor Jawecki
| Year of publication: |
2009
|
|---|---|
| Authors: | Füller, Johann ; Mühlbacher, Hans ; Matzler, Kurt ; Jawecki, Gregor |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 26.2009/10, 3, p. 71-102
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| Subject: | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Empirische Methode | Empirical method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003956621