Consumer engagement in a virtual brand community : an exploratory analysis
Roderick J. Brodie; Ana Ilic; Biljana Juric; Linda Hollebeek
| Year of publication: |
2013
|
|---|---|
| Authors: | Brodie, Roderick J. ; Ilic, Ana ; Juric, Biljana ; Hollebeek, Linda |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 1, p. 105-114
|
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Kundenbindung | Customer retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009720382