Consumer ethnocentrism and consumer animosity : antecedents and consequences
Year of publication: |
2015
|
---|---|
Authors: | Fernández-Ferrín, Pilar ; Bande-Vilela, Belén ; Klein, Jill Gabrielle ; Río-Araújo, M. Luisa del |
Published in: |
International journal of emerging markets. - Bingley : Emerald, ISSN 1746-8809, ZDB-ID 2257280-6. - Vol. 10.2015, 1, p. 73-88
|
Subject: | Decision making | Country of origin | Consumer ethnocentrism | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Herkunftsbezeichnung | Designation of origin | Ursprungsregeln | Rules of origin | Markenimage | Brand image |
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