Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior : a social identity theory perspective
Katharina Petra Zeugner-Roth, Vesna Žabkar, and Adamantios Diamantopoulos
| Year of publication: |
2015
|
|---|---|
| Authors: | Zeugner-Roth, Katharina Petra ; Žabkar, Vesna ; Diamantopoulos, Adamantios |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 23.2015, 2, p. 25-54
|
| Subject: | consumer ethnocentrism | national identity | consumer cosmopolitanism | structural equation modeling | cluster analysis | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Persönlichkeitspsychologie | Personality psychology | Clusteranalyse | Cluster analysis | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011292298