Consumer ethnocentrism : reconceptualization and cross-cultural validation
Piyush Sharma
| Year of publication: |
2015
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|---|---|
| Authors: | Sharma, Piyush |
| Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 46.2015, 3, p. 381-389
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| Subject: | consumer ethnocentrism | CETSCALE | animosity | patriotism | internationalism | cosmopolitanism | Nationalkultur | National culture | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Globalisierung | Globalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010509563