Consumer evaluation of continuous and discontinuous innovation : the effects of brand equity and product category knowledge
Bashar S. Gammoh; Kevin E. Voss; Ryan Skiver
| Year of publication: |
2011
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|---|---|
| Authors: | Gammoh, Bashar S. ; Voss, Kevin E. ; Skiver, Ryan |
| Published in: |
American journal of business : applying research to practice ; AJB. - Bingley : Emerald, ISSN 1935-5181, ZDB-ID 26392501. - Vol. 26.2011, 1, p. 65-79
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009959793