Consumer evaluation of customer loyalty programs : the role of customization in customer loyalty program involvement
Year of publication: |
2012
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Authors: | Winters, Erica ; Ha, Sejin |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 22.2012, 4, p. 370-385
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Subject: | customer loyalty programs | customization | perceived value | satisfaction | customer loyalty program involvement | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
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