Consumer evaluation of self-service innovation failure: the effect of brand equity and attribution
| Year of publication: |
2013
|
|---|---|
| Authors: | Liao, Shuling ; Cheng, Colin C. |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 33.2013, 5 (1.4.), p. 467-485
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