Consumer evaluation of target marketing to the bottom of the pyramid
Shruti Gupta; Julie Pirsch
| Year of publication: |
2014
|
|---|---|
| Authors: | Gupta, Shruti ; Pirsch, Julie |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 26.2014, 1, p. 58-74
|
| Subject: | Bottom of pyramid | consumer vulnerability | target marketing | marketing ethics | Zielgruppe | Target group | Marketing | Armutsbekämpfung | Poverty reduction | Konsumentenverhalten | Consumer behaviour | Entwicklungsländer | Developing countries | Niedrigeinkommen | Low income |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010344861