Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level
| Year of publication: |
2003
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|---|---|
| Authors: | Hardesty, David M. ; Bearden, William O. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 79.2003, 1, p. 17-26
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