Consumer Evaluations of Multiple versus Single Price Change
| Year of publication: |
1993
|
|---|---|
| Authors: | Mazumdar, Tridib ; Jun, Sung Youl |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 20.1993, 3, p. 441-450
|