Consumer expectation, attitude, and user occasion of wellness services and its effect on wellness center loyalty
S. Satya, P. Ganesan and Swathi Rawichandran
| Year of publication: |
2012
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|---|---|
| Authors: | Satya, S. ; Ganesan, P. ; Rawichandran, Swathi |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 11.2012, 2, p. 27-45
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| Subject: | Gesundheitstourismus | Health tourism | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009573166