Consumer Expectation, Attitude, and User Occasion of Wellness Services and Its Effect on Wellness Center Loyalty

The Indian food market for children has witnessed a tremendous growth in recent years, and is expected to carry on the momentum in future. Fast food advertising has become a major concern in food product advertising. Advertising to children, in particular, has become a hot topic as it has been observed that there is a lack of advertisers' responsibility. This study helps to understand the parental viewpoint towards the unethical practices carried on by the food product advertisers, so that corrective action can be taken by the regulatory bodies. The study also attempts to find out parents' preferences of food items for their children. A quantitative survey, which sheds more light on this research was conducted in the National Capital Region (NCR) and Jaipur, using a well structured questionnaire. The data collected was then analyzed by chi-square test and cluster analysis. The findings highlight the increasing risk associated with too many food advertisements that rely on tricks and gimmicks to attract children. Finally, the paper provides a set of recommendations for the Indian parents and government regulatory bodies