Consumer experience co-creation in speciality coffee through social media sharing : its antecedents and consequences
Tongrawee Silanoi, Supawat Meeprom and Porramate Jaratmetakul
| Year of publication: |
2022
|
|---|---|
| Authors: | Tongrawee Silanoi ; Supawat Meeprom ; Porramate Jaratmetakul |
| Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-6703, ZDB-ID 2490487-9. - Vol. 14.2022, 4, p. 576-594
|
| Subject: | Active participation | Consumer experience co-creation | Consumer happiness experience | Sharing of experience | Speciality coffee | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Kaffee | Coffee | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJQSS-11-2021-0162 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013454242