Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jaesuk Jung, Jihye Yu, Yuri Seo, Eunju Ko
| Year of publication: |
2021
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|---|---|
| Authors: | Jung, Jaesuk ; Yu, Jihye ; Seo, Yuri ; Ko, Eunju |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 130.2021, p. 517-524
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| Subject: | Consumer experiences | Fashion industry | Luxury brands | Virtual reality | Mode | Fashion | Luxusgüter | Luxury goods | Virtuelle Realität | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Bekleidungsindustrie | Clothing industry | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.10.038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012544867