Consumer fit search, retailer shelf layout, and channel interaction
Zheyin (Jane) Gu; Yunchuan Liu
| Year of publication: |
2013
|
|---|---|
| Authors: | Gu, Zheyin ; Liu, Yunchuan |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 4, p. 652-668
|
| Subject: | consumer fit search | shelf layout | distribution channel | retailing | game theory | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009787929