Consumer foresight, customer data, and investment in targeting technology
| Year of publication: |
2020
|
|---|---|
| Authors: | Baye, Irina ; Sapi, Geza |
| Published in: |
Scottish Journal of Political Economy. - Wiley, ISSN 1467-9485, ZDB-ID 1473829-6. - Vol. 67.2020, 4, p. 363-386
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/sjpe.12244 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012284258