Consumer-generated versus marketer-generated websites in consumer decision making
Fred Bronner; Robert de Hoog
| Year of publication: |
2010
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|---|---|
| Authors: | Bronner, Fred ; Hoog, Robert de |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 52.2010, 2, p. 231-248
|
| Subject: | Internet | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Niederlande | Netherlands |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003970884