Consumer heterogeneity and paid search effectiveness : a large-scale field experiment
by Thomas Blake, Chris Nosko and Steven Tadelis
| Year of publication: |
2015
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|---|---|
| Authors: | Blake, Thomas ; Nosko, Chris ; Tadelis, Steve |
| Published in: |
Econometrica : journal of the Econometric Society, an international society for the advancement of economic theory in its relation to statistics and mathematics. - [Wechselnde Erscheinungsorte] : [Wechselnde Verlage], ISSN 0012-9682, ZDB-ID 1798-X. - Vol. 83.2015, 1, p. 155-174
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| Subject: | Advertising | field experiments | causal inference | electronic commerce | return on investment | information | Feldforschung | Field research | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Experiment | Kausalanalyse | Causality analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011337542