Consumer heterogeneity, perceived value, and repurchase decision-making in online shopping : the role of gender, age, and shopping motives
Jiaming Fang (School of Management and Economics University of Electronic Science and Technology of China, Chengdu, China), Chao Wen (School of Business Eastern Illinois University, Charleston, IL, USA), Benjamin George (College of Business University of North Texas, Union Cir, Denton, TX, USA), Victor R. Prybutok (College of Business University of North Texas, Union Cir, Denton, TX, USA)
| Year of publication: |
May 2016
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|---|---|
| Authors: | Fang, Jiaming ; Wen, Chao ; George, Benjamin ; Prybutok, Victor R. |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 17.2016, 2, p. 116-131
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| Subject: | Online Shopping | Consumer heterogeneity | Shopping motivation | Perceived value | Repeat purchase intention | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Kaufmotiv | Consumer motivation | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011487659