Consumer identification and oppositional organizational identities
Daniel J. Davis, David J. Scheaf, Eleanor B. Williams
| Year of publication: |
2019
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|---|---|
| Authors: | Davis, Daniel J. ; Scheaf, David J. ; Williams, Eleanor B. |
| Published in: |
International journal of organization theory and behavior. - Bingley : Emerald Publishing Limited, ISSN 1532-4273, ZDB-ID 2071472-5. - Vol. 22.2019, 3, p. 278-295
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| Subject: | Grounded theory | Organizational identification | Resonance | Oppositional organizational identity | Unternehmenskultur | Corporate culture | Grounded Theory | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Verhalten in Organisationen | Organizational behaviour | Firmenimage | Corporate reputation | Organisationsforschung | Organizational research | Mitarbeiterbindung | Employee retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOTB-09-2018-0101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012109857