Consumer informedness and firm information strategy
Ting Li; Robert J. Kauffman; Eric van Heck, Peter Vervest; Benedict G. C. Dellaert
| Year of publication: |
2014
|
|---|---|
| Authors: | Li, Ting ; Kauffman, Robert J. ; Heck, Eric van ; Vervest, Peter ; Dellaert, Benedict G. C. |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 25.2014, 2, p. 345-363
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| Subject: | consumer choice | information strategy | marketing and IS | price and product information | randomized experiment | stated choice experiment | theory of consumer informedness | Konsumentenverhalten | Consumer behaviour | Experiment | Theorie | Theory | Produktinformation | Product information |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010393272