Consumer Innovation at the Base of the Pyramid : Emerging Patterns of User Innovation in a Resource-Scarce Setting

by Sarah Praceus

Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Their differences and commonalities versus consumer innovations from the developed world are identified. Furthermore, Sarah Praceus examines the effects of innovation-relevant resources and contextual factors on the innovative outcomes at the BoP. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets. Contents n Base of the Pyramid (BoP) n User Innovation n Patterns and Antecedents of Consumer Innovation at the BoP Target Groups · Researchers and students in the field of innovation management, user innovation and BoP · Entrepreneurs and organizations striving for new business opportunities in subsistence markets and practitioners interested in product development for the BoP The Author Sarah Praceus obtained her doctorate at the Institute for Technology and Innovation Management at the Hamburg University of Technology (TUHH).

MoreLess

Year of publication:	2014
Authors:	Praceus, Sarah
Publisher:	Wiesbaden : Springer Fachmedien Wiesbaden
Subject:	Base of the pyramid \| user innovation \| Innovationsmanagement \| Innovation management \| Strategisches Management \| Nachhaltigkeit \| Armut \| Bekämpfung \| Bevölkerungsgruppe \| Wertschöpfungskette \| Einbindung
Description of contents:	Base of the Pyramid (BoP) -- User Innovation -- Patterns and Antecedents of Consumer Innovation at the BoP. Description [swbplus.bsz-bw.de]

Extent:	Online-Ressource (XVI, 170 p. 27 illus, online resource)
Series:	Forschungs-/Entwicklungs-/Innovations-Management SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Foreword; Acknowledgements; List of Contents; List of Figures; List of Tables; List of Abbreviations; 1 Introduction; 1.1 Research problem and relevance; 1.2 Research objectives and approach; 1.3 Structure of the document; 2 Phenomenological background for the BoP; 2.1 Definition and background of the Base of the Pyramid; 2.1.1 Population group; 2.1.2 Business concept; 2.2 Business conditions at the BoP; 2.2.1 The economic life of the poor; 2.2.2 Market constraints at the BoP; 2.2.3 Organizational challenges; 2.3 Innovation for and at the BoP; 2.3.1 The role of innovation at the BoP 2.3.2 Approaches for BoP innovation2.3.3 The need for participatory innovation; 3 Conceptual foundations of user innovation; 3.1 Definitions and background; 3.2 Relevance of user innovation; 3.3 Users as source of innovation; 3.3.1 Antecedents and motivation of user innovation; 3.3.2 Characteristics of innovating users; 3.3.3 Identifying and taking advantage of innovating users; 4 Research focus; 4.1 Research gaps and questions; 4.1.1 Relevance of user innovation research in subsistence markets; 4.1.2 Characteristics of consumer innovation at the BoP 4.1.3 Antecedents of BoP consumer innovation4.2 Research framework; 4.2.1 Theoretical foundations; 4.2.2 Elements of the research framework; 4.2.3 Development of the hypotheses; 5 Methodology; 5.1 Analysis; 5.2 Data collection; 5.2.1 The Honey Bee Network; 5.2.2 The sample; 5.3 Data preparation; 5.3.1 Codification of award profiles; 5.3.2 Assessment of creativity and technical elaboration; 6 Patterns of consumer innovation at the BoP; 6.1 Study 1: Characteristics of consumer innovation at the Indian BoP; 6.1.1 Characterization of the consumer innovator 6.1.2 Characterization of the consumer innovation6.1.3 Discussion of findings; 6.2 Study 2: Comparison to studies in wealthy, developed markets; 6.2.1 Comparative analysis of consumer innovation patterns; 6.2.2 Discussion of findings; 7 Antecedents of consumer innovation at the BoP; 7.1 Choosing appropriate statistical techniques; 7.2 Study 3: The impact of resources on innovation quality; 7.2.1 Prerequisites to the multiple linear regression; 7.2.2 Analysis of creativity; 7.2.3 Analysis of technical elaboration; 7.2.4 Discussion of findings 7.3 Study 4: The influence of innovation quality and context on market recognition7.3.1 Foundations of the ordinal logistical regression; 7.3.2 Analysis of market recognition; 7.3.3 Discussion of findings; 8 Summany of findings and conclusions; 8.1 Summary of findings; 8.2 Theoretical contributions; 8.3 Managerial implications; 8.4 Limitations and future research; References; Appendix
ISBN:	978-3-658-05105-1 ; 978-3-658-05104-4
Other identifiers:	10.1007/978-3-658-05105-1 [DOI]
Classification:	Forschung und Entwicklung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014019396