Consumer innovativeness and consideration set as antecedents of the consumer decision process for highly globalized new products : a three-country empirical study
Wooyang Kim, C. Anthony Di Benedetto and James M. Hunt
| Year of publication: |
2012
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|---|---|
| Authors: | Kim, Wooyang ; Di Benedetto, C. Anthony ; Hunt, James M. |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 22.2012, 1, p. 1-23
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| Subject: | consumer innovativeness | conideration set | prior use experience | consumer decision-making | cross-cultural comparison | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovation | Entscheidung | Decision |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010405834