Consumer innovativeness influence on really new product adoption
Chih-Wei Chao; Mike Reid; Felix T. Mavondo
| Year of publication: |
2012
|
|---|---|
| Authors: | Chao, Chih-Wei ; Reid, Mike ; Mavondo, Felix T. |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 20.2012, 3, p. 211-217
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovation | Innovationsdiffusion | Innovation diffusion | Marketingmanagement | Marketing management | Innovationsakzeptanz | Innovation adoption |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009624304