Consumer inoculation and gender in combating negative product reviews
Yangchun Li, Qingzhou Sun, Fan Sheng
| Year of publication: |
2024
|
|---|---|
| Authors: | Li, Yangchun ; Sun, Qingzhou ; Sheng, Fan |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 78.2024, Art.-No. 103703, p. 1-10
|
| Subject: | Attitude change | Consumer inoculation | E-commerce | Negative review | Trust | Two-sided communication | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | Vertrauen | Confidence | Geschlecht | Gender | Virales Marketing | Viral marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103703 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015084885