Consumer insecurity and preference for nostalgic products : evidence from China
Ling Zhou; Tao Wang; Qin Zhang; Yupeng Mou
| Year of publication: |
2013
|
|---|---|
| Authors: | Zhou, Ling ; Wang, Tao ; Zhang, Qin ; Mou, Yupeng |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 12, p. 2406-2411
|
| Subject: | Nostalgic products | Nostalgia proneness | Insecurity | Nostalgic marketing strategy | China | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Produktivität | Productivity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010209643