Consumer intention to purchase and corporate social responsibility : evidence from an experiment in an entrepreneurial context
Yun Liu, Cheng Xu
| Year of publication: |
2023
|
|---|---|
| Authors: | Liu, Yun ; Xu, Cheng |
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Unternehmensgründung | Business start-up | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour | Signalling | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1987 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014326274