Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market
Johan Bruwer, Nicole Burrows, Sylvia Chaumont, Elton Li and Anthony Saliba
| Year of publication: |
2014
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|---|---|
| Authors: | Bruwer, Johan ; Burrows, Nicole ; Chaumont, Sylvia ; Li, Elton ; Saliba, Anthony |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 24.2014, 2, p. 145-165
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| Subject: | involvement level | consumer behaviour | wine retail market | United Kingdom | market segmentation | Konsumentenverhalten | Consumer behaviour | Großbritannien | Wein | Wine | Einzelhandel | Retail trade | Marktsegmentierung | Market segmentation | Markt | Market | Weinbau | Wine industry | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367008