Consumer involvement in supply networks : a cubic typology of C2B2C and C2B2B business models
Jaakko Aspara, David B. Grant, Maria Holmlund
| Year of publication: |
2021
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|---|---|
| Authors: | Aspara, Jaakko ; Grant, David B. ; Holmlund, Maria |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 93.2021, p. 356-369
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| Subject: | Business-to-business-to-consumer B2B2C | Consumer-to-business C2B | Consumer-to-business-to-business C2B2B | Consumer-to-business-to-consumer C2B2C | Digitalisation | Supply chains and networks | Lieferkette | Supply chain | Geschäftsmodell | Business model | Unternehmensnetzwerk | Business network | Digitalisierung | Digitization | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.09.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012501980