Consumer judgement of the quality of informal sector products. Lessons for innovative microentrepreneurs
| Year of publication: |
1997
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|---|---|
| Authors: | Kabecha, Wanjau wa |
| Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 83860. - Vol. 17.1997, 2, p. 91-100
|