Consumer knowledge and intention-behavior consistency
Luping Sun, Xiaona Zheng, Luluo Peng and Yujie Cai
| Year of publication: |
2023
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|---|---|
| Authors: | Sun, Luping ; Zheng, Xiaona ; Peng, Luluo ; Cai, Yujie |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 7, p. 992-1014
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| Subject: | Consumer knowledge | Direct experience | Intention-behaviour consistency | Product judgement accuracy | Konsumentenverhalten | Consumer behaviour | Wissen | Knowledge | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-03-2023-0089 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014381230