Consumer learning and brand loyality when product quality is unknown
Patricia Ann Goering
| Year of publication: |
1983 ; [Mikrofilm-Ausg.]
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| Authors: | Goering, Patricia A. |
| Extent: | IV, 212 S. |
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| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Urbana, Ill., Univ. of Illinois at Urbana-Champaign, Diss., 1983 |
| Source: |
Persistent link: https://www.econbiz.de/10004842320