Consumer learning and evolution of consumer brand preferences
Hai Che; Tülin Erdem; T. Sabri Öncü
| Year of publication: |
2015
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|---|---|
| Authors: | Che, Hai ; Erdem, Tülin ; Öncü, T. Sabri |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 13.2015, 3, p. 173-202
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| Subject: | Strategic sampling | Spill-over effects | Duration dependence | Consumer choice uncertainty | Bayesian learning | Konsumentenverhalten | Consumer behaviour | Lernprozess | Learning process | Lernen | Learning | Markenartikel | Brand | Konsumtheorie | Consumption theory | Präferenztheorie | Theory of preferences | Konsumentenpräferenzen | Consumer preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011409852