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Not worth the extra cost? : diluting the differentiation ability of highly rated products by altering the meaning of rating scale levels
Meißner, Martin, (2013)
GRSERV scale : an effective tool for measuring consumer perceptions of service quality in green restaurants
Chen, Cheng-Ta, (2015)
Microfoundations for the environmental Kuznets curve : invoking by-production, normality and inferiority of emissions
Murty, Sushama, (2012)
Learning, quality and prices
Goering, Patricia A., (1986)
Effects of product trial on consumer expectations, demand, and prices
Goering, Patricia A., (1985)
Consumer learning and brand loyality when product quality is unknown
Goering, Patricia A., (1983)