Consumer learning as a determinant of a multi-partner loyalty program’s effectiveness: A behaviorist and long-term perspective
| Year of publication: |
2011
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|---|---|
| Authors: | Frisou, Jean ; Yildiz, Hélène |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 18.2011, 1, p. 81-92
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