Consumer market beliefs : a review of the literature and an agenda for future research
Calvin P. Duncan
| Year of publication: |
2009
|
|---|---|
| Authors: | Duncan, Calvin P. |
| Published in: |
The evolution of brands : from signals of quality to storehouses of trust. - London [u.a.] : Routledge. - 2009, p. 233-247
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Information | Wahrnehmung | Perception | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003784603