Consumer marketing
John Winkler
| Year of publication: |
1974
|
|---|---|
| Authors: | Winkler, John |
| Published in: |
Marketing handbook. - Epping : Gower Pr., ISBN 0-7161-0161-0. - 1974, p. 27-34
|
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003012984