Consumer motivations in browsing online stores with mobile devices
Akinori Ono, Azusa Nakamura, Ayako Okuno, and Masayoshi Sumikawa
| Year of publication: |
2012
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|---|---|
| Authors: | Ono, Akinori ; Nakamura, Azusa ; Okuno, Ayako ; Sumikawa, Masayoshi |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 16.2011/12, 4, p. 153-177
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| Subject: | Mobile Business | Mobile business | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Motivation | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009573700