Consumer motives and willingness to co-create in professional and generic services
Carmen Neghina, Josée Bloemer, Marcel van Birgelen and Marjolein C.J. Caniëls
| Year of publication: |
2017
|
|---|---|
| Authors: | Neghina, Carmen ; Bloemer, Johanna M. ; Birgelen, Marcel van ; Caniëls, Marjolein |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 28.2017, 1, p. 157-181
|
| Subject: | Motivation | Value | Service co-creation | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Dienstleistung | Services | Zahlungsbereitschaftsanalyse | Willingness to pay | Dienstleistungsmarketing | Services marketing | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-12-2015-0404 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011655006