Consumer motives for purchasing organic coffee : the mnoderating effects of ethical concern and price sensitivity
Year of publication: |
2015
|
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Authors: | Lee, Kyung Hee ; Bonn, Mark Andrew ; Cho, Meehee |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 27.2015, 6, p. 1157-1180
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Subject: | Ethical concerns | Purchase behavior | Price sensitivity | Consumer choice motives | Environmental concern | Organic coffee | Konsumentenverhalten | Consumer behaviour | Kaffee | Coffee | Umweltbewusstsein | Environmental consciousness | Bio-Lebensmittel | Organic food | Kaufmotiv | Consumer motivation | Preis | Price |
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