Consumer needs and systematic plan : the reality of social media discussion forums
Dr. Piia Haavisto (Laurea University of Applied Sciences, Hyvinkää, Finland)
| Year of publication: |
2015
|
|---|---|
| Authors: | Haavisto, Piia |
| Published in: |
Journal of contemporary management : JMC. - Toronto : Better Advances Press, ISSN 1929-0128, ZDB-ID 2837237-2. - Vol. 4.2015, 4, p. 47-56
|
| Subject: | Discussion forums | Consumer integration | Product innovation | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011413920