Consumer networks and firm reputation: A first experimental investigation

We examine the role of consumer networks in markets that suffer from moral hazard. Consumers exchange information with neighbors about past experiences with different sellers. Networks foster incentives for reputation building and enhance trust and efficiency in markets.

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Year of publication:	2010
Authors:	Huck, Steffen ; Lünser, Gabriele K. ; Tyran, Jean-Robert
Published in:	Economics Letters. - Elsevier, ISSN 0165-1765. - Vol. 108.2010, 2, p. 242-244
Publisher:	Elsevier
Keywords:	Trust Consumer networks Moral hazard Information conditions Reputation

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008866968