Consumer networks and firm reputation: A first experimental investigation
| Year of publication: |
2010
|
|---|---|
| Authors: | Huck, Steffen ; Lünser, Gabriele K. ; Tyran, Jean-Robert |
| Published in: |
Economics letters. - Amsterdam [u.a.] : Elsevier, ISSN 0165-1765, ZDB-ID 7172102. - Vol. 108.2010, 2, p. 242-245
|