Consumer neuroscience : applications, challenges, and possible solutions
Hilke Plassmann, Vinod Venkatraman, Scott Huettel, and Carolyn Yoon
| Year of publication: |
2015
|
|---|---|
| Authors: | Plassmann, Hilke ; Venkatraman, Vinod ; Huettel, Scott A. ; Yoon, Carolyn |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 4, p. 427-435
|
| Subject: | consumer neuroscience | reverse inference | replication | brain-behavior relationships | Neurowissenschaften | Neuroscience | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011337517