Consumer Neuroscience : Implikationen neurowissenschaftlicher Forschung für das Marketing
von Peter Kenning, Hilke Plassmann und Dieter Ahlert
| Year of publication: |
2007
|
|---|---|
| Authors: | Kenning, Peter ; Plassmann, Hilke ; Ahlert, Dieter |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 29.2007, 1, p. 55-66
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Neuroökonomie | Neuroeconomics | Marketingtheorie | Marketing theory |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003416164