Consumer-oriented packaging : American Management Association, Packaging Division

New concepts in packaging, by G. Goldberg.--Advertising and packaging: the agency role in the relationship, by E. S. Mahany.--A reappraisal of consumer package performance, by D. J. Freiman.--Increased profit through improved packaging, by T. W. Wuerthner.--Centralized meat packaging; fresh versus frozen, by W. O. Griffiths.--Quality and its control, by C. H. Bubb

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Year of publication:	1967
Publisher:	New York/N.Y.
Subject:	Verpackung und Versand \| Werbung \| Marktpsychologie \| Fleischmarkt \| Qualitätskontrolle \| Vereinigte Staaten \| Verpackung \| Packaging \| Konsumentenverhalten \| Consumer behaviour
Published items:	6 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	28 S 4°
Series:	An AMA Management Bulletin ; 106
Type of publication:	Book / Working Paper
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10001963515