Consumer Participation in Coproduction: "I Made It Myself" Effects on Consumers' Sensory Perceptions and Evaluations of Outcome and Input Product
| Year of publication: |
2012
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|---|---|
| Authors: | Villads Troye, Sigurd ; Supphellen, Magne |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 76.2012, 2, p. 33-47
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