Consumer perceived value, involvement, trust, susceptibility to interpersonal influence, and intention to participate in online group buying
Varinder M. Sharma, Andreas Klein
| Year of publication: |
2020
|
|---|---|
| Authors: | Sharma, Varinder M. ; Klein, Andreas |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-11
|
| Subject: | Consumer behavior | Intention to participate | Interpersonal influence | Involvement | Online group buying | Perceived value | Trust | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.101946 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012132278