Consumer perceived value preferences for mobile marketing in China : a mixed method approach
Lijuan Huang, Jian Mou, Eric W.K. See-To, Jongki Kim
| Year of publication: |
2019
|
|---|---|
| Authors: | Huang, Lijuan ; Mou, Jian ; See-To, Eric ; Kim, Jongki |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 48.2019, p. 70-86
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| Subject: | Consumer perceived value | Mobile marketing | Value dimensions | WeChat official account | Mixed method | Konsumentenverhalten | Consumer behaviour | China | Mobile Marketing | Kundenwert | Customer value | Mobilkommunikation | Mobile communications | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.02.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012001283